Meet The Team

Hi there!

I’m a Franchise Operations Manager and the founder of A to Z Virtual Assistant, a boutique agency built to support businesses behind the scenes so they can truly thrive.

At A to Z, we cover everything from A to Z (literally). From administrative support and content creation to website design, Bookkeeping, Pinterest management, video editing, and more - we’re here to take the busy work off your plate so you can focus on what actually moves your business forward.

But what really makes us different isn’t just what we do - it’s how we do it.

I don’t believe in one-size-fits-all support. My goal is to match you with the right person for your business - not just based on skillset, but on personality, communication style, and how you work best. I’ve intentionally built a small, close-knit team of VAs who genuinely care about their work and the clients they support.

Around here, we value relationships just as much as results.
When you work with us, you’re not just outsourcing tasks - you’re gaining a team that feels like an extension of your business.

A little about me - I’m based in New Jersey with my husband and our dogs, Oreo and Pretzel. I’ve lived in Georgia, Boston, and NYC, and now I get to live out something I always hoped for: building a business I truly love.

I’ve always believed that if you’re going to do something every day, you should love it - and that mindset is something I’ve carried into this agency and my team. It’s why we care so much, why we’re detail-oriented, and why we show up the way we do for our clients.

If you’re looking for thoughtful, reliable support that actually cares - you’re in the right place.

I'm Heather!

CEO & Founder of the A Z Virtual Assistant Agency

Megan

Systems Setup/Optimization, Online Business Manager, Course Creation, Pinterest Management, Recruitment; MBA in project management with 5 years of supervisory experience doing admin work such as hiring and human resources activities.

Hey, I’m Megan and I love all things efficiency. I’m a former healthcare manager who spent over 12 years creating streamlined workflows in the hospital setting. Now as a systems strategist and OBM, I take pride in optimizing my clients’ systems and businesses for growth.

A little about me - a former Michigan girl, I live in Raleigh with my 3 kids, husband, and wild Weimaraner. We spend most of our time having game nights, outdoors, having a pizza movie night or at the beach. If I’m not working or hanging with the family, you can find me curled up in a comfy sweatshirt with a book and coffee.

Amy

Bookkeeping Expert, QuickBooks Online Diagnostics, Cleanups & Training,

Fractional CFO Services

Hi, I’m Amy! I’m an Advanced Certified QuickBooks ProAdvisor, an accolade earned only by the top 10% of accounting professionals, and senior HR Consultant. As a UC Berkeley graduate with multiple professional certifications in bookkeeping and HR, my expertise runs deep.

With over two decades of diverse experience, I've had the privilege of guiding countless businesses through their financial and HR mazes, creating paths of simplicity, functionality, and prosperity. My background has given me a level of business acumen that enables me to quickly understand your business, go above and beyond basic bookkeeping, and operate more as a CFO/controller and HR trusted advisor for your

business needs.

Whether it be tackling your monthly bookkeeping & financials, accounts payable, accounts receivables, payroll, sales tax filings, clean-up of past financials, or HR consulting. I also offer real-time advisory services to help you make the best investment, operational, and overall financial decisions for a thriving business that supports you, your life, and your family.

Today, I live in Florida with my family, that includes two spirited yellow Labrador Retrievers. I spend my time outside of work walking dogs, exploring cryptocurrency, tackling DIY home projects, cooking healthy meals, exercising, and enjoying lots more dog stuff!

Samantha

Administrative Services, Data Entry, Office Management, Email Management, General Bookkeeping, Project Management, Customer Service, Personal Assistance, General Management

Hello! My name is Samantha, and I am so excited to join the team of Virtual Assistants at A to Z! New to the world of virtual assistant work, I have a lengthy background in administrative work as well as management. I am looking forward to using my skill set and strengths in customer service, organization, and task management to help you grow and manage your business! In addition to problem solving and project management, I also love to take on all the little tasks that might get pushed to the back burner.

I am also a professional actor pursuing a career in musical theatre and puppetry! I have performed Off-Broadway, in National Tours, regionally, and internationally at Tokyo DisneySea, and I hope to translate my interpersonal skills and work ethic from being a performer to my VA work as well. In my spare time, I love to read, cook, do the New York Times crossword, and go on long walks to the park with my husband and our rescue pup, Ryder. I look forward to working together!

Cassandra

Social Media Management, Pinterest Management, OBM, Admin

Hi, I’m Cassandra! I’m a seasoned Virtual Assistant (VA), Social Media Manager, and Online Business Manager (OBM) with over six years of experience helping high-performing CEOs, world-class coaches, and luxury brand leaders streamline their workloads and amplify their impact. My expertise lies in blending operational efficiency with strategic marketing, enabling my clients to create thriving businesses that align with their vision and goals.

With a deep understanding of the demands of high-level business, I go beyond traditional support roles to provide real-time advisory and tailored solutions. Whether it’s managing your social media presence, optimizing workflows, strategizing marketing efforts, or handling the day-to-day tasks that keep your business running smoothly, I’m here to make your life easier and your business more successful.

I live in Missouri with my two little girls, who I cherish, and my husband—my best friend and partner in all things. Together, we love traveling, discovering new local food spots, and embracing the joy of trying something new. From adventurous date nights to family outings and everything in between, we’re always finding ways to make the most of life’s moments and look forward to what’s next.

Let’s work together to transform your business and create the freedom and success you deserve!

Kelsey

Calendar management, data entry, file management, basic reports, travel research and booking, customer service (all methods of communication except phone), personal tasks, slideshow creation for presentations and webinars, system setup and optimization, Quickbooks, job and resume screening, hiring, employee management and communication, invoicing, expense tracking, event planning, program management, and podcast management, including workflow setup.

Hi, I am Kelsey Lane.

I am a dedicated professional with a diverse background in fitness, education, and business operations. With over a decade of experience as a Strength and Conditioning Coach and the founder of Kelsey Lane Fitness, I have mastered time management, client communication, and organizational skills while running my own company and podcast. With the combined experience as an academic advisor and executive assistant, I honed administrative expertise, attention to detail, and problem-solving abilities. I am excited to bring those skills to your business and help you evaluate to your next level.

In my spare time, I enjoy traveling, snowboarding, reading, and caring for my rescue dogs, T-Rex and Schafer.

Anne

Podcast Management

Hi, my name is Anne. I am a former immunology researcher turned Podcast Manager, driven by my passion for communication and helping people get educated through podcasts. My husband and I live in Raleigh, North Carolina, with our two kids, Ester and Marcos.

I am process-oriented and analytical. Working with me is seamless because I am both trustworthy and meticulous, ensuring every detail is taken care of. When I’m not working, you’ll find me cooking, decorating my house, or taking walks with my family.

My goal is to make your podcast shine by managing your podcasting tasks and helping you with strategy. As a mompreneur, I bring a resilient and resourceful mindset to every project. I understand the challenges of balancing business and personal life, and I’m dedicated to elevating your podcast so you can concentrate on serving your clients and growing your business.

Ann Alyse

Social Media Management, Admin

Hi, I’m Ann Alyse!

I’m originally from Aiken, South Carolina, and I’ve always been a natural people person with a heart for helping others and a love for bringing calm to chaos. I graduated from the College of Charleston Honors College in 2024 with a degree in Hospitality and Tourism - and I was actually the youngest graduate that year at just 19!

Before joining A to Z, I spent several years in Charleston’s fast-paced event planning world, where I discovered how much I enjoy making things seamless, beautiful, and stress-free. I also built strong project management skills during my internship at a local golf cart company in Williston, South Carolina - because whether it’s spreadsheets or schedules, I’m all about keeping things running smoothly.

After graduation, I packed up my laptop and set out to explore the world. I’ve now traveled to 15 countries (and counting!) while supporting small business owners virtually. My mission is to help entrepreneurs reclaim their time so they can focus on what they love - while I handle the rest.

When I’m not managing client tasks or color-coding a spreadsheet, you can usually find me soaking up the sun at the beach, reading a good book, or playing board games.

I’m so excited to bring my energy, attention to detail, and passion for helping others to the team!

Kimberly

Social media management, content creation, video editing, community engagement, influencer management, email marketing and newsletters, administrative support, project coordination, event planning, and marketing support across Instagram, Facebook, TikTok, LinkedIn, YouTube, and Pinterest.

With 10+ years of experience in social media, content creation, and brand storytelling, I help brands grow through thoughtful strategy, creative direction, and authentic engagement. I also offer virtual assistant and event support, including calendar, inbox, travel, and project coordination.

Outside of work, I’m a wife, mom of two, dog mom, and lover of travel, good food, and everyday inspiration.

Stephanie

Social Media Management, Content Strategy, Brand Development, Canva Design, Short-Form Video Editing, Email Marketing, Content Calendars, Visual Branding, Audience Growth, and Website Design

Hi, I’m Stephanie! I specialize in helping brands create a strong, authentic online presence through intentional content, storytelling, and visual branding. With experience managing multiple client accounts across wellness, lifestyle, and service-based businesses, I love helping people take the overwhelm out of social media and turn their ideas into content that actually connects.

Over the past several years, I’ve grown my own platform to over 20K followers, created viral content with millions of views, and built digital products and email audiences from the ground up. My approach blends creativity with strategy, focusing not just on what looks good, but what builds trust, engagement, and long-term growth for a brand!

Outside of work, I love all things creativity, wellness, spirituality, and travel. Most of my free time is spent with my kids & partner, exploring new coffee shops, reading, or deep diving into psychology, special interests and human connection. I’m passionate about helping businesses feel more aligned, confident, and visible online, and I’m excited to support clients in bringing their vision to life.